Welcome to 2013, another year and 365 more opportunities to make marketing work for you. There are many mediums that compete for your overall budget and with all of the options available from direct mail to print to digital, how do you know which marketing tactics are best for your practice?
We’ll explore the difference between ‘active’ and ‘passive’ mediums and reinforce the importance of planning. Let’s first indulge in an exercise to assess which category you fall into — from a planning perspective.
Have you:
- Developed and stuck to a marketing plan in 2012 then reviewed tracking and ROI to put a plan in place to meet goals for 2013?
- Gone without a plan in 2012 then subsequently develop one for 2013 – with a calendar in place along with tracking mechanisms to evaluate the response and ROI on all initiatives?
- Found yourself panicking, “shooting from the hip,” trying…
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Miss Kiki's Marketing Adventures 