Since the holiday season is upon us, I began thinking that if I could give a marketing themed gift to all of our Associates, what would I choose? [Yes, these are the types of thoughts a marketing nerd has on a daily basis!] One of the most important components to any marketing plan is the integration of call tracking and the ability to determine a return on investment [ROI] for all initiatives; much more powerful and business focused than drummers drumming, lords-a-leaping and partridges in pear trees. If you are going to spend thousands [or tens of thousands] of dollars on marketing initiatives, you better know how much bang you are getting for your buck!
As our team helps Associates plan for 2013, we are analyzing ROI data on a daily basis, helping to determine the marketing initiatives that were most successful in 2012. And success is measured…
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Miss Kiki's Marketing Adventures 