“It usually takes more than three weeks to prepare a good impromptu speech.” – Mark Twain
In the Audiology industry [and many others], we find ourselves working harder to reach our target audience frequently, consistently and across multiple platforms. From direct marketing to print to digital and social media, all of these tactics work together to promote your business and reach your target audiences. But what about actually being face-to-face with your prospective patients? Is that type of marketing still relevant today? The answer is yes! Consider integrating seminars, lunch & learns, speaking engagements, health fairs and/or events into your marketing plan and let your prospects put a face to a name.
It’s always important to have a well-defined strategy for any marketing initiative, and ‘event’ marketing is no different. In reference to the quote above, ‘prepare’ is the operative word; for your events to be fruitful, much preparation and…
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Miss Kiki's Marketing Adventures 